Site Seal refers to a static or dynamic image located on the SSL-protected Websites and allows users to understand whether or not they can trust this site. This image makes it possible to understand whether the site is trusted and whether the transaction is safe and secure.
Site Seal from the popular brands in the SSL industry
There are three popular brands that offer their SSL Site Seal:
Norton Secured Seal – this seal is available from Symantec and is attached to all certificates that are issued by this certification authority. It is placed on all pages that are protected by Symantec SSL-certificate. Customers can see a sign of trust, can click on it and make sure that site is safe and secure. About 80% of online shoppers from the United States are familiar with the Norton Secured Seal and are aware that site with this picture is trusted.
GeoTrust True Site Seal – this seal is available for certificates issued by GeoTrust. It allows visitors to ensure that their information is protected. GeoTrust True Site Seal could be added to the home page, as well as it can be installed on the login page, shopping pages and any other pages on your site that are important to users. True Site Seals could be both dynamic and static. They contain detailed information about the certified owner’s identity.
Thawte Trusted Site Seal – dynamic image that is displayed on sites with installed SSL-certificate from Thawte. These certificates allow to verify that site is trusted. Meaning that the site is trusted, and all of the transactions will be protected and safe.
What is the difference between dynamic and static Site Seal?
Dynamic Site Seal is displayed on the site and contain information about the current date and time of page loading. This allows to understand that the Site Seal image is valid and not expired. Clicking on the image will display information from the Certification Authority about the site profile, which will verify the site is legitimate. Users will be able to ensure that the site is trustworthy.
Static Site Seal – this is a standard image that can be placed anywhere on the site. It shows when the digital certificate was issued, however, clicking on this image will not give further details and the image does not contain the current date and time.